Baozun to Announce Fourth Quarter and Fiscal Year 2024 Unaudited Financial Results on March 20, 2025

SHANGHAI, March 6, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the fourth quarter and fiscal year endedDecember 31, 2024onThursday, March 20, 2025, before the open ofU.S.markets.

The Company will host a conference call to discuss the earnings at7:30 a.m. Eastern TimeonThursday, March 20, 2025(7:30 p.m.Beijingtime on the same day).

Dial-in details for the earnings conference call are as follows:

A replay of the conference call may be accessible through March 27, 2025 by dialing the following numbers:

A live webcast of the conference call will be available on the Investor Relations section ofBaozun's website athttp://ir.baozun.com. An archived webcast will be available through the same link following the call.

The Company will further issue an announcement of its annual results for the fiscal year ended December 31, 2024 in accordance with the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Hong Kong Listing Rules") on or before March 31, 2025, which are expected to be the same as the Results prepared in accordance with the U.S. GAAP and the applicable rules of the SEC, except for specific additional information required by the Hong Kong Listing Rules, together with a reconciliation of the Company's annual results from U.S. GAAP to International Financial Reporting Standards.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of theU.S.Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "looking forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with theUnited States Securities and Exchange Commissionand its announcements, notices or other documents published on the website ofThe Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions thatBaozunbelieves to be reasonable as of this date, andBaozunundertakes no obligation to update such information, except as required under applicable law.

AboutBaozun Inc.

Founded in 2007,Baozun Inc.is a leader in brand e-commerce service, brand management, and digital commerce service. It serves more than 450 brands from various industries and sectors around the world, including East andSoutheast Asia,EuropeandNorth America.

Baozun Inc.comprises three major business lines --Baozune-Commerce (BEC),Baozun Brand Management(BBM) andBaozun International(BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that "Technology Empowers the Future Success", Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.

For more information, please visithttp://ir.baozun.com.

For investor and media inquiries, please contact:

Baozun Inc.
Ms.Wendy Sun
Email:[emailprotected]

SOURCE Baozun Inc.