CROWN ROYAL HONORS NEW ORLEANS WITH LIMITED-EDITION STARTER SUPER BOWL LIX SATIN JACKET INSPIRED BY THE HISTORIC CITY

The Official Whisky Sponsor of the NFL taps New Orleans Legends Juvenile andMannie Fresh and more to drive generosity and pay homage to the city ahead of the Big Game

NEW ORLEANS, Jan. 29, 2025 /PRNewswire/ --All NFL season long, Crown Royal has brought its spirit of generosity to NFL stadiums and cities nationwide with the first ever Crown Royal Rig Tour. Now, the Official Whisky Sponsor of the NFL is headed to New Orleans for Super Bowl LIX, where Crown Royal will debut its partnership with one of the most iconic sports apparel companies in the world,Starter. The collaboration will showcase the shared legacy of the two brands, commemorating Super Bowl LIX in the vibrant city of New Orleans.