Hyundai Highlights Safety on "The Road" During Championship Game Weekend

• The new marketing campaign, "The Road," shows how Hyundai is helping make a safer road for all with its more than 120 IIHS TOP SAFETY awards since 2006
• The long-form digital spot is split into two, unique 30-second broadcast ads premiering during the football championship games on Jan. 26
• Ad features iconic music track - "One Way or Another" by Rock and Roll Hall of Famers, Blondie

FOUNTAIN VALLEY, Calif., Jan. 24, 2025 /PRNewswire/ -- Hyundai continues to demonstrate how its making a safer road for all in a new national marketing campaign airing during professional football's conference championship games on Jan. 26. The advertisement titled, "The Road" shows the many hazards of everyday driving and how Hyundai's industry-leading and award-winning safety and technology features help ensure drivers arrive safely.