iHomefinder Appoints Cale Bruckner as Vice President of Product to Lead Product Strategy for AIDriven Growth OS

BERKELEY, Calif., July 14, 2025 /PRNewswire/ --iHomefinder, a leader in AIpowered marketing and leadengagement technology for realestate and mortgage professionals, today announced the appointment of Cale Bruckner as Vice President of Product. Bruckner will steer product strategy and development for Max, iHomefinder's Growth Operating System, as the company continues to evolve its platform to help agents and lenders convert more pipeline.

With more than 25 years in product innovation, Bruckner most recently served as President of Concentric Sky, where he oversaw awardwinning AI and platform initiatives adopted by Fortune 500 companies and global institutions. His career spans category creation, hypergrowth, and successful M&A integrations.

"Cale's blend of technical rigor and customer empathy is exactly what Max needs for its next chapter," said Nick Parmenter, President of iHomefinder. "He has a proven ability to turn emerging technology into products agents actually use-and love."

At iHomefinder, Bruckner will guide the ongoing evolution of Max, focusing on deeper AI insights, streamlined mobile workflows, and datadriven automation that fits seamlessly into an agent's day. He will also work closely with customers and industry partners to ensure the platform adapts quickly to shifting market dynamics.

"Agents don't need more dashboards-they need intelligence that shows up at the right moment," Bruckner said. "iHomefinder has the data and the vision to deliver that, and I'm excited to help unlock the next wave of innovation. I'm thrilled to be joining an accomplished team with an industry-leading product, and I look forward to building on that strong foundation."

This appointment underscores iHomefinder's commitment to continuous product innovation and customer success.

About iHomefinder

iHomefinder delivers AIpowered marketing and leadengagement solutions that help realestate and mortgage professionals build pipeline, deepen client trust, and close more deals. Its flagship Max Growth OS unifies IDX search, automation, and behavioral insights in a single mobilefirst platform. Learn more at www.ihomefinder.com.

SOURCE iHomefinder Inc.