JOHNNIE WALKER BRINGS BACK ITS 99-YEAR-OLD TRADITION WITH THE 'BLUE-IN-ONE' CHALLENGE

Johnnie Walker rewards hole-in-one achievers this spring by awarding a limited edition Blue Label Sunday Golf Bag in partnership with Devereux Golf

NEW YORK, April 10, 2025 /PRNewswire/ -- In 1926, Johnnie Walker Blended Scotch Whisky launched a 'hole-in-one' challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from only 1 in 10,000 casks, a hole-in-one is a rare feat, with odds of 12,500 to 1. In anticipation of golf's most iconic tournament, the brand is reviving the tradition with their 'Blue-in-One' Challenge-a celebration of golf's most extraordinary moment. Golfers who sink an ace will be rewarded with an exclusive Johnnie Walker Blue Label-Inspired Sunday Golf Bag, customized with their name, the date and the course of their hole-in-one.