Sip into Summer: BACARD Rum Serves Up Tropical Vibes with New Passionfruit Flavor

HAMILTON, Bermuda, April 24, 2025 /PRNewswire/ -- Just in time for summer, BACARD, the world's most awarded rum, is shaking up the flavored rum scene with the launch of BACARD Passionfruit. Sweet, tangy, and irresistibly vibrant, this new launch blends the signature BACARD white rum with bold passionfruit flavor.

With tropical and citrus dominating flavored rum trends*, BACARD Passionfruit delivers an enticing blend of refreshing fruitiness and bold character, perfectly suited for social occasions. The flavored rum category is on an upward trajectory, expected to grow significantly over the next five years, and BACARD is committed to staying at the forefront of this momentum, introducing exciting, eye-catching innovations, to recruit new consumers and drive the category expansion.

Tjalling Simoons, BACARD Brand Director for Europe, comments on the launch: "At BACARD, we're always looking for new ways to bring bold, exciting flavors to our fans, and Passionfruit is the perfect fit. As the #1 rum brand in Europe** we know that consumers are looking for drinks that elevate their drinking experiences and match their evolving tastes. Passionfruit is already a top performer in cocktails, both at home and in bars, so we're confident this vibrant new launch will excite rum lovers and invite new drinkers to explore delicious, tropical flavors."

Crafted using a base of BACARD rum, BACARD Passionfruit contains all-natural flavor and is gluten-free, delivering a perfect balance of sweet and tangy notes. From beachside celebrations to parties at home, BACARD Passionfruit brings a taste of the tropics to any social gathering, making it the must-have drink for summer and beyond.

Its bold, flavorful versatility makes BACARD Passionfruitthe ultimate base for a wide range of cocktails, from simple mixed drinks to more complex creations, every sip is a celebration of tropical flavor. For the perfect summer serve, mix BACARD Passionfruit with Lemonade, or try it with Cranberry Juice or Soda Water, and get ready to taste the tropics this summer.

BACARD Passionfruit (70cl, 27% ABV)will launch in the Netherlands, Germany, Sweden, Norway, Poland and Luxembourg throughout April and May 2025.

For more information on BACARD Rum, visit www.BACARD.com.

*Robertet 2023
**IWSR 2023

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