Snus Market to Grow by USD 1.197 Billion (2025-2029), Flavored Snus Availability Fuels Growth, AI Impact Report - Technavio

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- Report on how AI is redefining market landscape - The global snus marketsize is estimated to grow by USD 1.197 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of about10.7% during the forecast period. Availability of flavored snusis driving market growth,with a trend towardschanging consumption trends in global snus market. However,negative health effects of snus consumption poses a challenge. Key market players include Altria Group Inc., Another Snus Factory Stockholm AB, British American Tobacco Plc, Dholakia Tobacco Pvt. Ltd., Empire of Snus, GN Tobacco Sweden AB, Harsh International, Imperial Brands Plc, Japan Tobacco Inc., Philip Morris International Inc., Swisher International Inc., TIGERSNUSORGANIC SNUS TOBACCO, Turning Point Brands Inc., and Wilsons and Co. Sharrow Ltd..

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The snus market is witnessing significant trends due to growing health concerns linked to noncommunicable diseases, including cancer, cardiovascular diseases, diabetes, and lung diseases. Smoking and chewing tobacco are major contributors to these diseases. Public awareness campaigns against smoking have led consumers to explore smokeless tobacco products like snus as a healthier alternative. Flavor varieties, such as menthol, licorice, vanilla, fruits, eucalyptus, mint, whiskey, berries, citrus, cedar, bergamot, hay, smoky, dry fruit, spices, tea, and oral cancers, are popular among young millennials. Retailers, including Tobacco Stores, Convenience Stores, and Online Retail Stores, are stocking up on these flavor varieties to cater to the demand. Portion snus and loose snus are the two main types of snus, with mint and fruit flavors being the most preferred. The snus market is expanding, with young consumers turning to this smokeless tobacco product as a performance enhancer in various communities, such as athletes, truck drivers, and soldiers. However, concerns regarding the shelf life, taxes, bacteria, and mold have emerged, affecting the market's growth. The cigarette market remains a significant competitor, with cigarettes causing pancreatic cancers and respiratory disorders. The snus market's future depends on addressing these challenges while ensuring freshness and complying with advertising and labeling regulations.

The global tobacco market is experiencing a notable shift in consumer preferences, with a clear trend towards smokeless tobacco products. This trend is driven by factors such as smoking bans, health concerns, and regulatory measures against cigarettes. Among the various smokeless tobacco options, snus, moist snuff, e-cigarettes, vapes, heat-not-burn tobacco products, and non-pharmaceutical nicotine-delivery products have gained significance. In Sweden, snus has become increasingly popular as an alternative to cigarettes, leading to a decline in cigarette consumption for the past five years. Conversely, in Japan, e-cigarettes and vapes have seen immense popularity in recent years. These trends reflect the evolving tobacco market landscape and the growing demand for less harmful alternatives to traditional cigarettes.

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• The snus market faces significant challenges due to the health concerns associated with noncommunicable diseases, including cancer, cardiovascular diseases, diabetes, and lung diseases. Smoking and chewing tobacco are major contributors to these diseases. Public awareness campaigns against smoking have led consumers to explore smokeless tobacco products as a perceived healthier alternative. Flavor varieties, such as menthol, licorice, vanilla, fruits, eucalyptus, mint, whiskey, berries, citrus, cedar, bergamot, hay, smoky, dry fruit, and spices, are popular among young millennials. However, oral cancers and respiratory illnesses are still risks. Portion snus and loose snus are the main product types, with mint and fruit flavors dominating. Retailers, including Tobacco Stores, Convenience Stores, and Online Retail Stores, sell these products. Young consumers are turning to E-commerce and Online retailers for convenience. Snus faces competition from cigarettes and other tobacco products. Shelf life, taxes, and bacteria/mold are challenges for retailers. Harmful chemicals and burning tobacco in cigarettes make smokeless tobacco products like snus a preferred choice for athletes, truck drivers, soldiers, and the sporting community as a performance enhancer. Global snus market growth is influenced by freshness, younger consumers' health concerns, and flavor varieties. However, lung cancer and respiratory problems remain concerns due to the presence of harmful chemicals and toxic chemicals. Advertising and labeling regulations also impact market growth.
  
  
• Smokeless tobacco products, including snus, carry potential health risks despite being less damaging than smoking tobacco. Nicotine consumption through dipping or chewing is comparable to that of regular smokers. Adverse health effects include oral, tongue, cheek and gum cancers, esophageal cancer, pancreatic cancer, and are linked to the presence of carcinogens such as tobacco-specific nitrosamines (TSNAs) in these products. It's crucial to be aware of these risks and consider alternative, healthier choices.

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This snus market report extensively covers market segmentation by

1. Flavor
• 1.1 Mint
• 1.2 Fruit
• 1.3 Whiskey
• 1.4 Others
2. Product
• 2.1 Portion
• 2.2 Loose
3. Geography
• 3.1 Europe
• 3.2 North America
• 3.3 APAC
• 3.4 South America
• 3.5 Middle East and Africa

1.1Mint- Mint-flavored snus is a popular variant in the global market, accounting for a significant share, particularly in Sweden, Norway, and Denmark. The addition of mint flavors provides a refreshing and cool taste, making it appealing to users. In recent times, tobacco- and nicotine-free mint-flavored snus substitutes have gained popularity. These alternatives cater to consumers seeking to quit smoking or reduce nicotine intake while still enjoying the snus experience. Consequently, the mint segment is expected to fuel the expansion of the global snus market in the forecast period.

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The Snus market encompasses various types of smokeless tobacco products, including Loose Snus and Portion Snus, available in flavors such as menthol, licorice, and fruit. While these alternatives to cigarettes are gaining popularity among young millennials as a healthier choice, they are not without risks. Noncommunicable diseases like Cancer, Cardiovascular diseases, Diabetes, and Lung diseases have been linked to the use of smokeless tobacco. Public awareness campaigns aim to educate consumers about these risks. Snus comes in pouches or loose form and can be purchased from Tobacco Stores, Convenience Stores, and Online Retail Stores. Flavors like menthol and licorice are popular, but health concerns have led to the development of fruit flavors. Shelf life and taxes are significant factors influencing retailers' decisions to stock these products. Bacteria and mold can affect the quality of Snus, leading to potential health risks. Despite these concerns, Snus is often seen as a healthier alternative to cigarettes, particularly for those trying to quit smoking. However, it is essential to remember that all tobacco products carry some level of risk. The Cigarette market remains a significant competitor, with cigarettes causing pancreatic cancers and other health issues. As governments continue to impose taxes on tobacco products, the Snus market may see further growth. Ultimately, consumers must make informed decisions about their health and consider the potential risks and benefits before using any tobacco product.

The snus market encompasses a variety of smokeless tobacco products, including portion snus and loose snus, available in numerous flavors such as menthol, licorice, vanilla, fruits, eucalyptus, mint, whiskey, berries, citrus, cedar, bergamot, hay, smoky, dry fruit, spices, tea, and more. This market caters to diverse consumer preferences, with young millennials being a significant demographic. Despite the health concerns associated with noncommunicable diseases like oral cancers, respiratory illnesses, and pancreatic cancers, snus is perceived as a healthier alternative to cigarettes by some. Flavor varieties continue to expand, with vanilla, berries, and fruit flavors being popular choices. Snus is sold in various retail channels, including Tobacco Stores, Convenience Stores, and Online Retail Stores. Young consumers, athletes, truck drivers, soldiers, and the sporting community are among the key demographics. Snus is often used as a performance enhancer and is available in pouches that can be easily carried in pockets, purses, or even in a lighter or ashtray. The snus market faces challenges such as bacteria and mold growth during shelf life, taxes, and regulatory pressures. Harmful chemicals and toxic chemicals in snus are a concern for public health, leading to increased awareness campaigns and labeling requirements. The cigarette market remains a significant competitor, but snus' unique selling points, such as freshness, longer shelf life, and discreet usage, make it an attractive option for consumers. E-commerce and online retailers are also playing a growing role in the snus market.

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Flavor
• Mint
• Fruit
• Whiskey
• Others
• Product
• Portion
• Loose
• Geography
• Europe
• North America
• APAC
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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