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Sony's Hawk-Eye Innovations Selected by the NFL to Revolutionize Line to Gain Measurements

Published on Wed 2 Apr 2025 11:01:34 UTC

Beginning with the 2025 Season, Sony's Hawk-Eye Virtual Measurement Technology
Will Assess and Identify First Downs After a Ball Spot, Accelerating Game
Administration

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ -- Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season.

Sony's Hawk-Eye virtual measurement system allows the NFL to accurately and efficiently measure the distance between the spotted ball and the line to gain. The technology, tested extensively last season, will bring a new level of precision and speed to NFL officiating.

Sony's collaboration with the NFL on this technology originated with the league's adoption of Hawk-Eye's Synchronized Multi-Angle Replay Technology (SMART) in 2021, a system used to combine video feeds from all of the NFL's broadcast partners in one place.
Sony's collaboration with the NFL on this technology originated with the league's adoption of Hawk-Eye's Synchronized Multi-Angle Replay Technology (SMART) in 2021, a system used to combine video feeds from all of the NFL's broadcast partners in one place.
As on-field officials are notified of the measurement outcome, virtual recreations of measurements are produced in real time for the in-stadium and broadcast audience. The full operational process takes around 30 seconds, saving up to 40 seconds from a measurement with the chains.
As on-field officials are notified of the measurement outcome, virtual recreations of measurements are produced in real time for the in-stadium and broadcast audience. The full operational process takes around 30 seconds, saving up to 40 seconds from a measurement with the chains.
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