Underdog Fantasy Taps Juice Media to Drive Brand Growth and Customer Acquisition

The partnership will leverage Juice Media's performance-driven advertising solutions to scale the sports
gaming company's reach

LOS ANGELES, March 18, 2025 /PRNewswire/ -- Juice Media, a leading data-driven omnichannel advertising and media platform, today announced a new partnership with Underdog Fantasy, one of the fastest-growing sports gaming and media companies in the U.S. The collaboration is designed to accelerate Underdog Fantasy's brand growth and customer acquisition through targeted, high-performance media campaigns.

"Reaching the right audience at the right time is what turns strong brands into category leaders," said Mark Zamuner, President of Juice Media. "Underdog Fantasy has built an incredible brand, creating fresh, engaging experiences for fans and setting a new standard in sports gaming. This partnership is about accelerating their momentum with strategic, high-performance media investments that drive measurable growth."

Underdog Fantasy has quickly established itself as a leader in sports gaming, offering fantasy sports, licensed sports betting, and a rapidly growing media network featuring top-tier analysts and former athletes. By tapping into Juice Media's expertise in data-driven audience targeting and performance optimization, the partnership aims to enhance Underdog Fantasy's media strategy and maximize return on investment.

"Expanding our reach and engaging new audiences is critical to our continued success, and Juice Media's strategic approach will help us do just that," said Liz Marro, Chief Marketing Officer at Underdog Fantasy. "We're excited to work together to amplify our reach and introduce more sports fans to Underdog."

For more information about Juice Media, visithttps://www.juicemedia.ai.

About Juice Media
Juice Media is a data-driven omnichannel media and advertising platform that combines proprietary technology, strategy, and activation to drive outcome-oriented solutions for advertisers. Its omnichannel approach empowers customers and partners to get the maximum return on their advertising campaigns (aka the most juice for their media). Started in Los Angeles, Juice Media is the brainchild of the team that created TWO NIL. Over the last ten years, this team has been a trusted growth partner to brands such as Constant Contact, 23andMe, Dollar Shave Club, Monday.com, and SingleCare, and a preferred white-labeled media and measurement solution to a number of agencies.

Juice Media was acquired by Altice USA in 2022 and is part of the Optimum Media Group.

About Underdog Fantasy
Underdog Fantasy, one of the fastest-growing sports gaming and media companies in the country, was founded in 2020 to build games and content to make sports more fun for fans in America. Underdog's core belief: there's so much more to be built for sports fans, and Underdog's products give sports lovers the best way to safely and responsibly enjoy fun, approachable sports games. The company offers fantasy sports games; licensed sports betting; and a diverse sports media network featuring former professional athletes, coaches, analysts and the fastest breaking news. Underdog is built for and by sports fans to make sports more fun. For more information, visit underdogfantasy.com.

SOURCE Juice Media